Know who leads your niche. Know why.
Lyren is AI-powered influencer and brand discovery. Pick a content niche and an audience market, and Lyren returns a ranked list of the influencers and brands that actually own that space across YouTube, Instagram and TikTok — then explains what is working in their content and why. Research that takes a junior analyst about two days takes about five minutes.
Why influencer research is broken
- Days per shortlist. Every brief starts from zero: platform search, endless tabs, copy-paste into a spreadsheet, repeated across YouTube, Instagram and TikTok.
- Vanity metrics mislead. Follower counts say nothing about authority, authenticity, or whether the content actually lands with the audience you are targeting.
- Insight does not travel. The research dies in tabs and screenshots. Clients and stakeholders need a deliverable they can hold, not a link dump.
How it works
- Search. Pick a niche, a region and platforms. Lyren indexes YouTube, Instagram and TikTok to surface the influencers and brands that own that market.
- Analyse. Lyren scores every influencer and brand in context: authority, engagement against the niche average, content clusters, posting patterns, growth.
- Report. Turn any search into a client-ready PDF or a live share link. White-label on agency plans. No spreadsheets required.
Not just who leads. Why they lead.
- Authority score. A 0–100 composite scored within the niche, not globally: follower quality, engagement versus the niche average, performance against the niche's top creators, consistency, growth velocity and authenticity.
- Content clusters. Every post is embedded and clustered into topics, then ranked against the creator's own typical performance. "Gym vlogs run 2.4× their median" is a strategy. A grid of thumbnails is not.
- Posting patterns. A day-by-hour heatmap of when top posts land, and the strong days that consistently outperform.
Who it is for
- Marketing and PR agencies. Shortlist in minutes and defend it with data. Client-ready PDFs, live share links, white-label reports, seats for the whole team.
- In-house marketing. Know your category's creator landscape cold: who leads it, who is rising, and who talks about you and your competitors.
- Serious creators. Study the leaders of your niche: what they post, what outperforms, when they publish.
Markets and platforms
Romania first, expanding across the EU. YouTube, Instagram and TikTok. Discovery filters on audience market — where a creator's followers actually are — not on where the creator says they live.
What Lyren does not do
Lyren is a research and intelligence tool. There is no outreach inbox, no CRM, no contracts and no payments. It stops at the point where you know who to approach and why.
Lyren is being built in private, starting with Romania and expanding across the EU. Join the waitlist to follow development and get early access at launch.
Articles
All articles · Privacy policy · Terms of service
Lyren is operated by WELCO AI S.R.L., Romania. Contact: hello@lyren.io